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Aural Pleasure: MC Flipside

MC Flipside has never been more "In the Zone". Still coming down off his winningest Winter Music Conference ever, Flipside headlines Beta this week for Triad Dragons' NRG Thursdays. Frequencies are sure to be freaked.
byGeorge Peele
April 4, 2010

Festival Window: South by Southwest

Austin is music industry magnetic zero this week. Bands, brands, managers, bloggers, photographers, label reps, DJs, journalists, hipsters, musicians, assistants, publicists, groupies, roadies, street teams, retailers, talent scouts and publishing houses are all represented by themselves or someone else in the Lone Star city.
byGeorge Peele
March 19, 2010

Movin’ Units: Velcro City Records

Jason Schlosky has long had a thing for hooks and loops. Velcro City Records, the dance music label he founded with DJ Hero (no relation to the video game of the same name), benefits from nostalgia value associated with the patented “zipperless zipper” system invented by Swiss engineer George de Mestral. Hooks and loops, an idea de Mestral ganked from Mother Nature (burdock burrs, specifically), are the functional foundation for the popular textile technology. They play a similarly essential role in the creation of electronic music. Where would techno and its related electronica genres be without hooks and loops?
byGeorge Peele
February 7, 2010