After years of construction, The Source Hotel is finally ready to open on Brighton Boulevard. As the second Zeppelin property of the same name, the new spot riffs from its sibling next door. Walking inside you’ll notice its distinctive design motifs of industrial materials and clean lines that The Source made distinctly theirs more than five years ago. On the second floor, the marketplace concept is once again replicated with a highly curated selection of restaurants and retailers filling the space. On the outside, the two couldn’t look more different, mainly because one lives inside a brand new building whereas the other occupies a 138-year-old foundry. But beyond that, the spirit of the sister Sources remains the same.

See below to get an inside look at the brand new spot, featuring 100 hotel rooms, eight retail vendors, an art gallery and several restaurants — including Safta from James Beard award-winning Alon Shaya, a high-end barbecue joint, Smōk, and The Woods — the very first Denver location of New Belgium + rooftop bar and restaurant. The restaurants, The Woods and Market Hall officially open Saturday, August 17 whereas the hotel will host overnight stays starting September 1. Stayed tuned for more on each.

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Market vendors include the following. Descriptions provided by The Source Hotel: 

  • Station 16 Gallery (Montreal, QC): Station 16 Gallery is a contemporary, urban art gallery out of Montreal that features a roster of artists who are influenced primarily by street art and graffiti. With the opening of their first US location, Station 16 Gallery will offer unique events, along with limited-edition prints and a host of innovative and exclusive art pieces by local and international artists. Station 16 has partnered with Juxtapoz news stand to feature a gallery of underground artists who influence the fashion, graphics and new art people see today through print publications.
  • Beet & Yarrow: A floral and gift shop specializing in distinguished seasonal and specialty products. Beet & Yarrow’s artistic background fuels the inventive and playful culture of their studio. From detail-oriented graphic designers, gardeners, and botanical hobbyists to ceramic artists, their team draws from diverse interdisciplinary pursuits to create inspired floral arrangements. Embracing imperfection and the unexpected, there’s “a little bit of grit” in all of their floral conceptions.  
  • BarberX: BarberX wants to set a new standard for the American men’s haircut experience.  A departure from the kitschy overdone “classic barbershop” trend and an alternative to foofy female-oriented salons, BarberX is a sleek minimal space where you can get a great haircut for a reasonable price – which includes a New Belgium beer. For a few extra bucks, get sheared by one of their Master Barbers, who are trained at the world-famous Old School Barber Academy in Rotterdam, which is run by BarberX partner Reuzel, a Denver-based men’s hair care company that is taking over the market.
  • Eyes Open: An inventive retail experience, showcasing some the highest quality fashion, design and lifestyle products in North America, each with its own unique concept but linked by a focus on craftsmanship and offering a truly comprehensive and cohesive shopping experience. In addition to its thoughtful retail experience, Eyes Open will host unique events that strive to further build a sense of community within Denver and beyond.

Independent Shops:

  • Poketo (Los Angeles, CA): A lifestyle brand ‘born out of the desire to infuse the everyday with aesthetic intentionality’ offering design-conscious goods meant to cultivate and inspire a creative lifestyle;
  • Winter Session (Denver, CO): High quality, unisex waxed canvas and leather goods, handcrafted locally with a focus on traditional craft techniques.

Retail Kiosks:

  • Malin+Goetz (New York City, NY): Award-winning apothecary brand with featuring face, body, and hair products with a focus on plant-based, simple ingredients for women and men;
  • Native Eyewear (Longmont, CO): High quality, durable, stylish sport sunglasses, polarized sunglasses and performance eyewear for men and women;
  • Vinyl Me, Please (Denver, CO): A record of the month club that strives to help people explore music on a deeper level with the belief that an album is much more than something owned but a full sensory experience; offering past and current albums for onsite purchase as well as a comfortable listening station.

All photography by Brittany Werges, unless otherwise noted. 

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