Lyft Is Testing New Subscription Plans in Denver

Photo courtesy of Lyft Facebook

If you’re an avid Lyft user, you may not to listen up. Lyft’s new subscription “all-access plan” will be rolled out in the coming weeks, but for now, Lyft is testing out the new plan in Denver and other cities in the country. An email invite was sent out to select users who can request a spot since there’s already a waitlist.

Here’s how it works: if you get the email invite, you can request a spot for the pass that gives riders up to $15 off 30 rides for an upfront payment of $200. If a ride is $15 or less, the ride is free and if the ride is more than $15, the rider will pay the difference. This subscription plan can save riders up to $450. Riders will not be charged just by requesting a spot on the waitlist.

All photos courtesy of Lyft

“Testing our newest subscription model in Denver is the next step in moving rideshare from one based on ownership, to one based on subscription,” said Lyft Rockies Region General Manager, Gabe Cohen. “We’re excited to roll this out to more passengers in the coming weeks and continue offering Lyft’s affordable, convenient, and reliable rides.”

Lyft has been testing the All-Access Plan for a little bit now and started the testing by offering different payment options linked to certain amounts of rides to get an idea for what people wanted. The most popular option was the $200 for 30 rides, so now Lyft is testing it out to more people in the nation, including Denver.

This subscription-based plan looks to be worth it if you’re consistently taking a Lyft around the city. The standard cost for a Lyft, not including peak hours, is under $15, so saving $450 on 30 rides seems like a pretty good deal and it’s hard to turn down a free ride.

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