dubfire

Tired of being invited to nightclubs by stock photography models who'll never step foot inside? Beta, arguably the number one club in the country, offered a remedy in March when it kicked off a fairytale-inspired promotional campaign featuring actual club employees. Novel idea, right? Lauren, one of Beta's VIP hostesses, played Dorothy for the introductory Wizard of Oz images. I weaseled my way into the part of Scarecrow. And Toto was masterfully channeled by an ankle-biter belonging to photographer Jonathan Shoup's girlfriend.