article placeholder

Movin’ Units: Velcro City Records

Jason Schlosky has long had a thing for hooks and loops. Velcro City Records, the dance music label he founded with DJ Hero (no relation to the video game of the same name), benefits from nostalgia value associated with the patented “zipperless zipper” system invented by Swiss engineer George de Mestral. Hooks and loops, an idea de Mestral ganked from Mother Nature (burdock burrs, specifically), are the functional foundation for the popular textile technology. They play a similarly essential role in the creation of electronic music. Where would techno and its related electronica genres be without hooks and loops?