Midnight Rambler is a newly-opened rock n’ roll, boho boutique welcoming in the style of care-free living and venturesome taste. Owner Ashley McCredie stocks her shelves with everything from sweatpants and tarot cards to just about anything in between.
This little one-stop-shop for the latest bohemian trends had their grand opening on Sept. 9 at their Denver location – 2438 West 44th Avenue. Since the store offers henna and hair braiding parties and a variety of laced leotards and vintage jean jackets, we wanted to find out how the trendsetting business began.
All photography by Kyle Cooper.
303: What inspired you to open a boutique?
Ashley McCredie: Fashion has always been in my life. My mother is a sales rep for a children’s clothing line; I worked retail throughout high school and college; I wrote the fashion column for my college newspaper; I studied fashion journalism and photography in Paris and I worked on fashion e-commerce clients at a marketing agency in Denver. I think it was in my blood to open a boutique and I knew I wanted to bring new brands to Denver– clothes that women feel special and confident in. The Midnight Rambler dream was born about three years ago and I’m still overwhelmed by all the positive response I have received from it.
303: Why did you decide to name the boutique Midnight Rambler?
AM: When I was first deciding to open a boutique, I discovered this awesome Australian brand, Lenni the Label, and one of her collections was named “Midnight Rambler.” When I saw that, I thought it would be perfect. Who hasn’t been rambling around at midnight before? And, of course, it’s a Rolling Stones song, so that fits perfectly with the store’s boho, rock n’ roll vibe.
303: What makes this boutique boho-chic?
AM: First, I love how Justina Blakeney explains what the new bohemian is when she said, “They embrace free-spirited, no-rules lifestyles and apply that attitude to all areas of their existence.”
There are no rules when you come in here. Florals can mix with stripes; black can be worn with brown and half the time you’ll even catch me barefoot. But really, the amazing brands that I carry — from Arnhem to Spell & The Gypsy Collective to Stillwater LA — are what truly makes my store boho-chic. I try to buy pieces that are comfortable and easy to wear, yet make a statement and showcase the creativity of their wearer. Whether it’s a bright floral dress, embroidered velvet pants or a vintage Zeppelin tee with fringe, everything has a bohemian touch.
“Your body is a canvas; now add some color.”
303: What inspired the boho fashion?
AM: My friends, music festivals, travel, the ’70s – the list goes on. I think I’ve always been a free spirit who is attracted to something different, and to me that’s boho fashion.
303: Why did you decide to open up a store in the Mile-High City?
AM: Well, it all started at Sasquatch Music Festival. I went with six girlfriends who are all from South Florida and now live in various cities. We all had outfits from our favorite South Florida boutique and kept saying, “Why isn’t there a boutique like this in Denver?” (This was a few years ago, before we had some of the boutiques we do now). That thought never left me and the idea was born.
Of course, I opened in Denver because this is my home, but I also knew that a small business could succeed here because Denverites are all about supporting local. And I felt like natives and transplants were all hungry for some new brands to come into the city. I’m so happy to call the Mile High City the home of Midnight Rambler.
303: What can we expect from the recently-opened Denver store?
AM: Uniqueness with a smile. The brands I stock are a mixture of LA-based, US-made brands; brands from Australia and Bali and local, Denver-made brands. Some of them aren’t even carried anywhere else in Colorado and I buy only three to six pieces of each style so the odds of someone else having your outfit are slim. Shoppers can also expect to find a range of things from sweatpants to tarot cards and even a dress you could wear to a formal wedding. You can also expect great service and style. We’re always in the mood to play dress-up.
303: Any fashion tips for the boho style?
AM: Wear the unexpected. Take a floral skirt and pair it with a rock n’ roll tee. Or embrace the juxtaposition of a flowy top or dress with studded black boots. Your body is a canvas; now add some color. Overall, keep it comfortable because you never know where the day, or night or Colorado weather will take you.