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Photo Courtesy of Molson Coors

Coors Launches New Hard Seltzer to Help Restore One Billion Gallons of Clean River Water

Ashley CarterNovember 30, 2020Food + Booze
Home
303 Magazine
5 min read

When Molson Coors Beverage Company introduced their new hard seltzer in October – they promised more than just another sparkling beverage on the market. The Colorado brand widely known for its temperature-activated Rocky Mountain label – is pledging to clean up rivers across the U.S. Their collaboration with Change the Course will support restoring clean water to 16 river basins – including the Colorado River Basin.

READ: 9 Local Hard and CBD Seltzers Worth Trying in Denver

To this day, the non-profit partner has restored over 14 billion gallons of water – and they’re just getting started. “We’re thrilled to partner with Coors Seltzer to build awareness of America’s incredible rivers and ensure that high-impact projects across the country keep our rivers clean and healthy,” said Todd Reeve – co-creator of Change the Course.

A Natural Water Crisis

River in Wild Basin. Photo by Sophie Butler.

As part of the company’s initiatives – the Colorado River Basin is one of the primary focuses of the project. The river basin supplies water to nearly 40 million people – and has long been on the radar due to climate change. According to the U.S. Department of the Interior, “Since the early 1900s, water demand in the Colorado River Basin has increased while water supply, on average, decreased.” As the population in cities such as Denver continues to increase, natural water supplies face major threats. Including both drought and water scarcity.

“Since 2015, the World Economic Forum has declared water crisis to be a top five global threat to society over the next decade,” according to Change the Course. With water scarcity as a threat in the near future of the United States – finding sustainable methods in beer production is crucial. To make one pint of beer alone takes 20 gallons of water. For perspective – that’s 180 gallons to make a 12-pack. The Molson Coors mission statement claims they will purchase services from Change the Course to restore 500 gallons of water for each 12-pack bought between now and August 2021. 

In an effort to restore water in Colorado – Molson Coors is making an impact by restoring the 15-mile Reach. This part of the Colorado River flows between Grand Junction and the Gunnison River – home to four endangered fish species. Overall, “Coors Seltzer estimates that the projects they support will restore one billion gallons of river water across 16 rivers and 14 states in the next year alone.”

Hard seltzer is changing drinking trends in America.

Elevated Seltzer

Photo by Danielle Webster.

 

To this day, hard seltzer sales reach $3.2 billion according to CNN – a 188% increase from last year. With sales continuing to skyrocket – it is projected that the bubbly low-calorie beverage is here to stay. But with over 65 seltzers on the market – brands like Molson Coors have to be more creative with their product. For example – the company launched Vizzy earlier this year – a healthier hard seltzer with an antioxidant twist. Other brands such as Mother Earth Brewing boasts organic ingredients in their seltzer – a competitive strategy in the seltzer market. According to PR Newswire, “America drank 87 million gallons of hard seltzer,” this past summer alone. A drastic change in American drinking trends.

The Molson Coors hard seltzer is available in four different flavors – Black Cherry, Mango, Lemon Lime, and Grapefruit. Consumers of the eco-friendly beverage are also offered a rebate through joining the Coors Seltzer Volunteer Program. Earning a free 12-pack in some states and 50% off in others.

Confluence Park. Photo by Kyle Cooper.

Molson Coors estimates it’ll support projects that will restore one billion gallons of river water by the end of 2021. In a recent press release – Matt Escalante – a senior director at Molson Coors states, “Americans are drinking an astounding amount of hard seltzer, but it’s not doing much good. With the launch of Coors Seltzer and its Volunteer program, we’re setting out to provide a seltzer that tastes good and also gives drinkers an opportunity to do good with each and every sip.”

303 MagazineAshley CarterClimate ChangecoloradoColorado RiverColorado River BasinCoors Seltzerhard seltzerMother Earth BrewingVizzyWater Restoration

Previous ArticleManzo Lobster & Oyster Bar is Denver’s Finest New Seafood Source
Next ArticleDig Into December – What to Eat and Drink in Denver This Month
Ashley Carter

Ashley is an editorial intern at 303 Magazine and is currently studying Journalism. Ashley also holds a degree in Spanish and is passionate about climate justice and the environment. When she’s not working on her next article, you can find her training for long-distance triathlons or hiking with her pup.

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Jan 27

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In Campbell Scott and Stanley Tucci’s 1996 film Big Night, there’s a scene in which Tony Shalhoub’s character Primo is in the kitchen of his small trattoria, ruminating on the joys of Lasagna Bolognese as the eyes of a rapt love interest dart between the chef and his busy stovetop. “You can’t believe how good this is. And when my uncle, in Rome, at this restaurant, when he makes this,” he begins, before bursting out, “You eat and then you go and you kill yourself, you have to kill yourself. After you eat this, you can’t live!”

This is one of two scenes in the movie in which the ecstasy caused by Italian food gives rise to violent outbursts where threats of murder or thoughts of suicide are only barely presented as hyperbole. In the best of cases, the cuisine is all about passion.

Read more about Bar Dough here: https://303magazine.com/2023/01/new-and-improved-bar-dough/
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📝 Colin Wrenn
📸 @aldenbonecutter 

#303magazine #303food #bardough #denverrestaurant #denverfood #denverfoodie #italianfood

In Campbell Scott and Stanley Tucci’s 1996 film Big Night, there’s a scene in which Tony Shalhoub’s character Primo is in the kitchen of his small trattoria, ruminating on the joys of Lasagna Bolognese as the eyes of a rapt love interest dart between the chef and his busy stovetop. “You can’t believe how good this is. And when my uncle, in Rome, at this restaurant, when he makes this,” he begins, before bursting out, “You eat and then you go and you kill yourself, you have to kill yourself. After you eat this, you can’t live!”

This is one of two scenes in the movie in which the ecstasy caused by Italian food gives rise to violent outbursts where threats of murder or thoughts of suicide are only barely presented as hyperbole. In the best of cases, the cuisine is all about passion.

Read more about Bar Dough here: https://303magazine.com/2023/01/new-and-improved-bar-dough/
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📝 Colin Wrenn
📸 @aldenbonecutter

#303magazine #303food #bardough #denverrestaurant #denverfood #denverfoodie #italianfood
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Jan 26

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The 32nd annual International Snow Sculpture Championships will return to Breckenridge from Jan. 23 – Feb. 1, 2023. Teams of sculptors from around the world will descend on Breckenridge to carve 12-foot-tall, 25-ton blocks of pristine man-made snow into intricate works of art.

Link in bio to read more about the international snow competition in Breckenridge!
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📝 @small_town_stops 
📸 Photo courtesy of Breckenridge Tourism Office

#303magazine #breckenridge #snowsculpturecontest #snowsculpture #internationalchampionship

The 32nd annual International Snow Sculpture Championships will return to Breckenridge from Jan. 23 – Feb. 1, 2023. Teams of sculptors from around the world will descend on Breckenridge to carve 12-foot-tall, 25-ton blocks of pristine man-made snow into intricate works of art.

Link in bio to read more about the international snow competition in Breckenridge!
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📝 @small_town_stops
📸 Photo courtesy of Breckenridge Tourism Office

#303magazine #breckenridge #snowsculpturecontest #snowsculpture #internationalchampionship
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Jan 25

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It’s no secret that the Denver fashion scene focuses on being sustainable and RE.STATEMENT is no different. Creator Hannah Le spent 10 months listening to designer’s stories, researching consumer behavior trends and building the online marketplace: RE.STATEMENT. It was created to help small business designers and artists upcycle used clothing into wearable art. 

“The reality is that humans have been upcycling for over 30,000 years, it’s time we start putting a label on it and we’re making good use of it,” Le said. “We’ve gone from upcycling for utilitarian purposes to where we are today where we make beautiful, one of a kind art pieces.”

Link in bio to read more about RE.STATEMENT and Flip! A Sustainable Style Swap!
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📝 📸 @laurenjlippert 

#303magazine #303fashion #sustainability #sustainablefashion #clothingswap #thrifting

It’s no secret that the Denver fashion scene focuses on being sustainable and RE.STATEMENT is no different. Creator Hannah Le spent 10 months listening to designer’s stories, researching consumer behavior trends and building the online marketplace: RE.STATEMENT. It was created to help small business designers and artists upcycle used clothing into wearable art.

“The reality is that humans have been upcycling for over 30,000 years, it’s time we start putting a label on it and we’re making good use of it,” Le said. “We’ve gone from upcycling for utilitarian purposes to where we are today where we make beautiful, one of a kind art pieces.”

Link in bio to read more about RE.STATEMENT and Flip! A Sustainable Style Swap!
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📝 📸 @laurenjlippert

#303magazine #303fashion #sustainability #sustainablefashion #clothingswap #thrifting
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Jan 24

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“New year, new me,” – it’s the phrase that makes its rounds every January. Maybe the new year holds no significance to you or maybe this is the year you really are trying to kick old habits and start new ones.

One of the most popular trends people try in the new year is Dry January, where you avoid alcohol for the month following the holiday season. Those taking part in dry January are going all in — 70% of participants this year said they will not be drinking at all this month.

Link in bio to read more about activities to spice up the end of dry January!
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📝 @owskifaith 
📸 Photo courtesy of Movement Englewood

#303magazine #coloradothingstodo #endofjanuarythingstodo #dryjanuary #newyear

“New year, new me,” – it’s the phrase that makes its rounds every January. Maybe the new year holds no significance to you or maybe this is the year you really are trying to kick old habits and start new ones.

One of the most popular trends people try in the new year is Dry January, where you avoid alcohol for the month following the holiday season. Those taking part in dry January are going all in — 70% of participants this year said they will not be drinking at all this month.

Link in bio to read more about activities to spice up the end of dry January!
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📝 @owskifaith
📸 Photo courtesy of Movement Englewood

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Jan 20

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The National Western Stock Show leaves the Mile High City at the end of this weekend on Sunday, January 22nd. Fret not though, as the final days promise to go out with a bang. 

To start your Western weekend right, 303 Magazine is here to give you the Hoedown Lowdown on everything you need to know about the show’s final days.

Link in bio to read more about the National Western Stock Show!
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📝 @devinfisch 
📸 Photo courtesy of the National Western Stock Show

#303magazine #denverstockshow #nationalwesternstockshow #stockshow #westernstockshow

The National Western Stock Show leaves the Mile High City at the end of this weekend on Sunday, January 22nd. Fret not though, as the final days promise to go out with a bang.

To start your Western weekend right, 303 Magazine is here to give you the Hoedown Lowdown on everything you need to know about the show’s final days.

Link in bio to read more about the National Western Stock Show!
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📸 Photo courtesy of the National Western Stock Show

#303magazine #denverstockshow #nationalwesternstockshow #stockshow #westernstockshow
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Jan 19

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Denver has a wide range of activities to offer this weekend. Whether you’re in the mood for jazz and burlesque acts or country music and rodeos, there’s a place for you to spend time. You can learn about Denver’s breweries, the history of Colorado’s barbecue, or test your own science knowledge. 

Your niche is waiting for you, so be sure to check out this roundup of Denver events for the week. 

Link in bio to read more about unique things to do in Denver this weekend!
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📝 @owskifaith 
📸 Photo by Number Thirty Eight

#303magazine #denverthingstodo #303music #303food #denverfood #denvermusic

Denver has a wide range of activities to offer this weekend. Whether you’re in the mood for jazz and burlesque acts or country music and rodeos, there’s a place for you to spend time. You can learn about Denver’s breweries, the history of Colorado’s barbecue, or test your own science knowledge.

Your niche is waiting for you, so be sure to check out this roundup of Denver events for the week.

Link in bio to read more about unique things to do in Denver this weekend!
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📝 @owskifaith
📸 Photo by Number Thirty Eight

#303magazine #denverthingstodo #303music #303food #denverfood #denvermusic
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Jan 18

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With Denver’s diverse and extensive culinary scene, many locals search for ways to make the most of the unique dining opportunities surrounding them. However, customers often lose the push to try new spots when the price of a good time is more than most are willing to spend. 

As ’23 begins, now is not the time to play it safe or resort back to all the same places you visited last week. Instead, the Eat+Drink Denver Pass is the perfect way to broaden your tastebuds and plan a date or night out with friends without breaking the bank.

Link in bio to read more about Eat + Drink Denver Pass!
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📝 Tabitha Labrato
📸 Photo courtesy of Mythology Distillery

#303magazine #303food #denverfoodie #denverfood #denverdrinks #localbars

With Denver’s diverse and extensive culinary scene, many locals search for ways to make the most of the unique dining opportunities surrounding them. However, customers often lose the push to try new spots when the price of a good time is more than most are willing to spend.

As ’23 begins, now is not the time to play it safe or resort back to all the same places you visited last week. Instead, the Eat+Drink Denver Pass is the perfect way to broaden your tastebuds and plan a date or night out with friends without breaking the bank.

Link in bio to read more about Eat + Drink Denver Pass!
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📝 Tabitha Labrato
📸 Photo courtesy of Mythology Distillery

#303magazine #303food #denverfoodie #denverfood #denverdrinks #localbars
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Jan 14

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After a two-year hiatus due to COVID, Keystone’s snow fort returns this year and it’s even bigger and better than before. The World’s Largest Mountaintop Snow Fort opened at Keystone Resort this last December showcasing a massive footprint with new designs. 

Link in bio to read more about the snow fort returning to Keystone!
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📝 @small_town_stops 
📸 Photo courtesy of Katie Young, Keystone Resort

#303magazing #keystoneresort #snowfort #coloradowinter #ketstonecolorado

After a two-year hiatus due to COVID, Keystone’s snow fort returns this year and it’s even bigger and better than before. The World’s Largest Mountaintop Snow Fort opened at Keystone Resort this last December showcasing a massive footprint with new designs.

Link in bio to read more about the snow fort returning to Keystone!
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📝 @small_town_stops
📸 Photo courtesy of Katie Young, Keystone Resort

#303magazing #keystoneresort #snowfort #coloradowinter #ketstonecolorado
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Jan 13

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@xgames #xgames 

Aspen is back with the world’s best ski & snowboard athletes and special musical performances by @kaskade, @yunggravy, @nighttalesmusic, @modsun, @madds, and @girlfriends, and an all-new interactive X Fest Snow festival experience. 

Go to XGames.com for more info!

#sponsored

@xgames #xgames

Aspen is back with the world’s best ski & snowboard athletes and special musical performances by @kaskade, @yunggravy, @nighttalesmusic, @modsun, @madds, and @girlfriends, and an all-new interactive X Fest Snow festival experience.

Go to XGames.com for more info!

#sponsored
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Jan 13

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When it comes to stand-up comedy, “Denver has always been a do-it-yourself scene,” says Denver comic Ben Bryant. With this knowledge, Bryant set out to do just that and started Denver Comedy Underground (DCU). Perceptive Sherlock-like readers might deduce that Denver Comedy Underground would be located underground, and they would be absolutely right. 

The venue is located at the corner of 14th Ave. and North Williams Street in the Capitol Hill neighborhood. There you see the beautiful and historic building that is home to the Althea Center For Engaged Spirituality.

Link in bio to read more about the Comedy Underground!
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📝 @devinfisch 
📸 Photo courtesy of Comedy Underground

#303magazine #comedyunderground #denvercomedyshow #comedyshow #localcomedy

When it comes to stand-up comedy, “Denver has always been a do-it-yourself scene,” says Denver comic Ben Bryant. With this knowledge, Bryant set out to do just that and started Denver Comedy Underground (DCU). Perceptive Sherlock-like readers might deduce that Denver Comedy Underground would be located underground, and they would be absolutely right.

The venue is located at the corner of 14th Ave. and North Williams Street in the Capitol Hill neighborhood. There you see the beautiful and historic building that is home to the Althea Center For Engaged Spirituality.

Link in bio to read more about the Comedy Underground!
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📝 @devinfisch
📸 Photo courtesy of Comedy Underground

#303magazine #comedyunderground #denvercomedyshow #comedyshow #localcomedy
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Jan 12

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This week in concerts, Carly Rae Jepsen, Belinda Carlisle and They Might Be Giants perform at Mission Ballroom to celebrate Governor Polis’s Inauguration. Trapt arrives at Herman’s Hideaway to promote their latest album, Shadow Work, and Jersey Shore‘s DJ Pauly D plays at Temple Denver. 

Additionally at Mission Ballroom, check out the two-day “Denver Comes Alive” event with Yonder Mountain String Band, Lettuce, Word and many more.

Link in bio to read more about concerts in Denver this weekend!
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📝 Andrew Venegas
📸 Photo courtesy of Carly Rae Jepsen

#303magazine #303music #denverconcert #denvermusic #carlyraejepsen #missionballroom #mightbegiants #denvermusicscene

This week in concerts, Carly Rae Jepsen, Belinda Carlisle and They Might Be Giants perform at Mission Ballroom to celebrate Governor Polis’s Inauguration. Trapt arrives at Herman’s Hideaway to promote their latest album, Shadow Work, and Jersey Shore‘s DJ Pauly D plays at Temple Denver.

Additionally at Mission Ballroom, check out the two-day “Denver Comes Alive” event with Yonder Mountain String Band, Lettuce, Word and many more.

Link in bio to read more about concerts in Denver this weekend!
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.
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📝 Andrew Venegas
📸 Photo courtesy of Carly Rae Jepsen

#303magazine #303music #denverconcert #denvermusic #carlyraejepsen #missionballroom #mightbegiants #denvermusicscene
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Jan 11

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The Duckman himself @rileyduckman is headed to Mission Ballroom on Feb 26 and we're hooking you up with two tickets! 

All you have to do is like + tag a friend for your chance to win!

#sponsored

The Duckman himself @rileyduckman is headed to Mission Ballroom on Feb 26 and we're hooking you up with two tickets!

All you have to do is like + tag a friend for your chance to win!

#sponsored
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