It’s as if the word “green” has become so trendy it’s commonplace; almost to the point that we don’t even notice how extraordinary the idea of being ecological is after years of pursuing unsustainable practices. But being green is no fleeting fad; this is fashion’s future.
In honor of Earth Day this Sunday, I thought it apropos to highlight the budding theme of eco-friendly design. While I’m generally aware of the greening efforts in the business, I have to admit that specific initiatives were a bit esoteric to me.
Today, though, I have a much better understanding of how brands are putting thought into their threads. And, what I was most pleased to discover in this process is that environmentally friendly fashions don’t necessary sacrifice style for sustainability.
Green fashion is becoming more widespread and embraced with the help of brands like H&M (the mass retailer has a collection of conscious clothing) and Edun (started by mega musician Bono and his wife). But the idea of being eco chic is reaching a much broader design base. Here I’ve highlighted some of my favorite finds in the environmentally friendly fashion world.
We all love our Havaianas flip flops, but did you know the brand has a line of flats called Havaianas Origine Eco Espadrilles? They’re made of jute, which is grown alongside the Amazonian River and doesn’t require any fertilizers or pesticides. They come in several naturally died colors and retail for $38. Total shoe-in.
Denim designer AG Adriano Goldschmied now produces all of its denim jeans using “Ozone Technology,” a process that significantly reduces water consumption, use of chemicals and energy. Here is The Stilt Jean, which retails for $159, looking gloriously green (in every sense of the word).
When thinking of “green” the concept of “glamorous” doesn’t necessarily come to mind. But New York based designer Allison Parris is changing that with her line of gorgeous, girly eco-friendly formal wear. Her chic clothes are made in local factories and utilize organic silks and fabrics made of recycled materials. I can’t get enough of this majorly on trend strapless peplum dress (price upon request) and tulle skirt ($325).
I’m beyond excited to share with you my latest jewelry obsession – Alkemie jewelry. Alkemie is one of the most environmentally and socially responsible lines of jewelry, forged from 100% reclaimed metals and handmade in the US. Check out this statement Manta Ray ring, which retails for $154, and this playful zipper bangle, which retails for $176. Pure green genius.
The Green with Glamour boutique has everything from home goods to clothing to accessories. Named one of Time Magazine’s “The Green Design 100,” Green with Glamour ships all products in reusable packaging whenever possible and is a 1% For The Planet company – meaning they’re committed to donating 1% of sales to environmental organizations every year. I love Curator’s Kimmie tee in this season’s hottest hue, orange. It’s made in America from 100% organic cotton tissue jersey and finished with a laser cut detail. And, at $79, it’s a no brainer. Also available on the online boutique are Jennifer Dawes’s dew drop earrings. They feature turquoise and diamonds made from recycled golds & and conflict-free gems. At $1,050, it’s an investment in your wardrobe and also the environment.
It’s clear that designs that promote protecting the planet are pervasive. So, do your part and support them. After all, what’s more fashionable than being environmentally conscious?
Rachel is a Denver native, currently residing in Los Angeles. She has worked for some of fashion’s most recognizable brands and is a devoted fashionista. From trend analysis to street style to what’s next, Rachel has her finger on the pulse. Style is a lifestyle and she is living it.