The 18th annual Underground Music Showcase (UMS) returned to South Broadway with a variety of new developments, making this highly-anticipated indie music festival even better. Now owned by Two Parts, a local event company, UMS added an extensive list of indoor venues, like Punch Bowl Social, Blue Ice Lounge and Banded Oak Brewing and several new outdoor stages. The Imagination Stage — sponsored by 303 Magazine — was a feast for all of the senses with surprise events, immersive art, pop-up parties and even a doughnut wall.
The three-day event not only brought live music from 300+ local bands to multiple venues but also provided countless options for food along the outdoor stages. People drank and ate, played games, listened to some incredible live music and turned up in their best festival outfits. Just about every decade was present but the biggest trend was thrift store chic. Below are some of our favorite looks from the festival.
Veronica Beer rocked her vintage pants she purchased in Hawaii.
Neyla Pekarek of The Lumineers stunned in this shirt dress which she describes as loud and bright.
Sarah Leavitt showed off her stylish velvet pants from Anthropologie. She likes the funky and fun style they capture.
Hailee Forcuin and her two friends arrived in style for UMS. Hailee wore her platform shoes from her favorite store, Buffalo Exchange.
Meredith Macnitholas enjoys the ’90s look. She got all of her pieces from Buffalo Exchange.
Kari Kristensen likes the ’70s vibe. Her jeans are Free People and her earrings are from Nordstrom.
Janelle Dunlap brought out her white dress in honor of the full moon.
Claire Thomas styled her shirt she got in France.
Charlotte Olsen shined in her green jumpsuit from Madewell.
Natalie and Ty Calanni arrived wearing some of their favorite pieces. Natalie is wearing a mix of Buffalo Exchange and Madewell.
Makenna Blesener and Gus Nemechek dressed for the rainy weather. Makenna wore a mix between Levi’s and H&M. Gus bought his pants from a thrift store.
Casey Zubois described her outfit as ’70s disco.
Jenn Lilly bought her shirt from a vintage store. Her cropped jeans are from Levi’s.
Riley Chapman and Michael Carpenter dressed to impress. Carpenter bought his jeans in Barcelona.
All Photography by Heather Fairchild