Summer is quickly approaching. That means it’s about time to shed your winter layers in favor of shorts and skirts. European Wax Center (EWC),the leader in the beauty and waxing services category, knows that you’ll want to put your best foot (or leg!) forward this season. EWC, the “official beauty sponsor” of the 303 Magazine 2016 Pool Parties, has developed a new skincare, body and brow portfolio—Strut 365™–to help women everywhere look and feel gorgeous and to maintain beautiful skin between waxing services.
“After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” said David Coba CEO and Co-founder of European Wax Center. “We have leveraged our team’s expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin. It will allow our guests to bring European Wax Center with them wherever they go.”

The 27 luxurious products are all free of harmful parabens and mineral oil. Products are enriched with ingredients to keep skin nourished, retain moisture and protect your skin including the exclusive Comfort Blend™. Featured in eight products it is designed to help replenish the skin’s natural moisture barrier and it is infused with the highest grade roman chamomile, aloe vera, vitamin E, english cucumber and Mediterranean sea kelp. The complex calms, nourishes and restores to reveal your most beautiful skin. Also featured in four products is the hair growth inhibitor (Narcissus Tazetta Bulb Extract). It helps visibly slow hair regrowth between waxes and promotes hair to grow finer and softer than before.

Screen Shot 2016-05-01 at 12.34.53 PMThe Strut 365 portfolio includes three collections:

  •  Strut Smoothly™
    • Products include Reveal Me™ Exfoliating Gel for Face and a version for Body; Renew Me™ Restoring Serum; and Smooth Me™ Ingrown Hair Serum and Wipes. Reveal beautiful skin, every day.
  •  Strut Lavishly™
    • Body cleansers, lotions and polishes all featuring EWC’s hair growth inhibitor and all designed to keep a woman’s skin smooth and nourished with EWC’s proprietary Comfort Blend™. Every Strut Lavishly product features three elegant yet playful fragrances.
  •  Strut Boldly™
    •  Strut Boldly’s “Brow Collection” includes six new brow-perfecting tools, powders, liners and highlighters, available in a spectrum of shades, designed to help women of every age achieve Browfection.

Strut 365, including all three collections, are available for sale May 1, 2016, at European Wax Center locations nationwide, priced perfectly from $16 to $39.50