I’m clearly fond of obsessed with designer diffusion lines. So of course I’m super pumped for September’s Target collaboration with Missoni. The heritage-rich, luxury Italian brand has created a  400-piece collection for the mass retailer, making it one of the biggest pricey-to-peasant lines ever.

The goodies, featuring the designer’s signature stripes and iconic bold-hued patterns, include women’s, men’s, children’s and home (plates, pillows, blankets, luggage, etc.) products. The crown jewel? A bohemian inspired printed cruiser bike. Prices range from $8-$200, with items available  September 13.

New photos of the cool-collab have just gone viral. The images were originally given to All The Way Up Here, a Tumblr run by an anonymous blogger who has been “hired” by Target and Missoni to document the partnership.

What do you think? Cheap or chic?