As if the revered Land Rover brand needed a glamorous re-vamp, the British-based car company has named Victoria Beckham the new Creative Design Executive.
The former Spice Girl will be adding spice to the luxury rides, starting with a new model, the special edition Range Rover Evoque. Evoque is the smallest, lightest and most fuel efficient luxury SUV the brand has produced and will be in U.S. dealerships in fall 2011.
I can’t wait to see what luxury looks like with a dash of posh…stiletto friendly pedals and a purse holder perhaps?
I’m curious to know what 303 readers think about Vicki B in the driver seat – do you think her design aesthitic will appeal to the Rover consumer or do you think she’s completely out of her singing/apparel designing/hot husband element and will hit a speed bump?