On January 31, 2026, Moncler Grenoble made fashion history in Colorado, staging its first-ever U.S. ski destination show in Aspen. With the Rocky Mountains looming large and snow underfoot, the luxury outerwear brand transformed the alpine landscape into a fully immersive runway—cementing its reputation as the authority on performance-driven fashion with serious style credentials.
Aspen wasn’t chosen for the views alone. Long synonymous with elite ski culture, après-ski glamour, and winter escapism, the town served as a living mood board for Moncler’s ethos. The result felt less like a traditional runway show and more like a cinematic winter experience—where heritage, innovation, and mountain culture collided.
More than a debut, Moncler Grenoble’s Aspen moment delivered a trend forecast for Winter 2026, proving that cold-weather fashion is no longer just about survival—it’s about self-expression.
The Trends Coming Off the Slopes
Elevated Alpine Essentials
Moncler’s iconic puffers and parkas were reworked with tailored silhouettes, belted waists, and structured shoulders. The takeaway: ski staples are slimming down and leveling up, designed to move seamlessly from mountain to city.
Western-Infused Details
Aspen’s cowboy-meets-alpine DNA showed up in fringe accents, suede textures, earthy tones, and heritage stitching. The modern Western alpine aesthetic felt nostalgic without slipping into costume—rugged, refined, and unmistakably cool.
Après-Ski, Reinvented
Performance outerwear doubled as everyday fashion. Technical layers were styled to look just as at home at a lodge-side dinner or après drinks as they were on the slopes—reinforcing that winterwear no longer stops at function.
Statement Accessories
Goggles, gloves, boots, and headwear weren’t background details—they were essential styling elements. Winter accessories stepped into the spotlight, proving that cold-weather dressing is all about the finishing touches.
Layered Textures
Shearling, corduroy, velvet, and high-tech nylon were stacked for warmth and visual depth. The mix delivered a tactile, luxe feel that made bundling up look intentional—and editorial.
A-List Energy in the Snow
Moncler turned Aspen into a full-on celebrity hub, hosting roughly 400 guests dressed for both freezing temps and flashing cameras. The front row and surrounding slopes featured:
Kevin Costner, adding classic Colorado gravitas
Jennie (BLACKPINK) in sleek, minimalist ski-style outerwear
Adrien Brody with relaxed, ski-chic confidence
Penn Badgley channeling cozy mountain cool
Tessa Thompson bringing effortless cool-girl energy
Orlando Bloom in rugged alpine elegance
Bianca Balti & Alessandra Ambrosio delivering supermodel après-ski glamour
Odell Beckham Jr. blending athletic edge with performance layers
Maria Sharapova as the ultimate winter fashion maven
Aubrey Plaza—dry humor, serious outerwear
Gus Kenworthy, Shaun White, and Nic von Rupp embodying alpine authenticity
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