Luxury meets alpine charm this weekend as Burberry transforms Aspen’s historic Hotel Jerome into an immersive winter retreat, offering fashion lovers a limited-time experience that blends British heritage with Colorado’s iconic mountain culture.
Running March 12–15, 2026, the pop-up takes over the Aspen Times Room and courtyard at Hotel Jerome, creating a cozy yet fashion-forward escape inspired by traditional British winter gatherings and alpine craftsmanship.
The experience reimagines the space with Burberry’s signature check motifs, from plush rugs layered throughout the interior to bespoke signage inspired by vintage ice skates. Outside in the courtyard, guests will find a branded outdoor bar alongside a mini skating rink designed for children, adding a playful touch to the luxe activation.
Visitors can also explore a curated retail selection featuring Summer 2026 runway looks, Burberry’s iconic Heritage rainwear, and an assortment of soft accessories. The pop-up also includes exclusive men’s and women’s pieces available only at the Aspen location, making it a destination for collectors and fashion enthusiasts alike.
For those seeking something more personal, Burberry is offering bespoke tailoring services throughout the weekend. A visiting tailor will be on-site to stitch custom illustrated labels onto select scarves and trench coats, giving guests the opportunity to leave with a truly one-of-a-kind piece.
Another highlight of the retreat is the Polo Gallery, a dedicated display celebrating Burberry’s signature polo shirt, presented in an expanded palette of seasonal colors.
Beyond fashion, the brand is also supporting the local community. On Saturday, March 14, from 5–7 p.m., a special evening event will donate 10% of proceeds to the Aspen Hope Center, a nonprofit dedicated to mental health support in the Roaring Fork Valley.
With its blend of fashion, alpine atmosphere, and community impact, Burberry’s Aspen Winter Retreat captures the spirit of luxury winter travel — and proves the ski town remains one of fashion’s favorite mountain playgrounds.
Hours
March 12–14: 10 a.m. – 7 p.m.
March 15: 10 a.m. – 5 p.m.