303 Magazine caught up with Heather Sinclair, Founder and Managing Partner of The Agency Aspen, to discuss what inspired the brand’s involvement with the Aspen Snow Polo Championship, the excitement of winning the 2024 title, and how lifestyle-driven sponsorships continue to strengthen client and community relationships.
303: What inspired you to sponsor a team in the Aspen Snow Polo Championship in the first place?
Heather Sinclair: Aspen Snow Polo represents everything we love about Aspen — world-class sport, heritage, and an elevated social scene set against an incredible backdrop. For us, it wasn’t just about visibility; it was about being part of something iconic that reflects the lifestyle our clients are drawn to when they choose Aspen. The event is a signature moment on Aspen’s winter calendar and truly captures the essence of the community.
303: How does partnering with Snow Polo align with The Agency Aspen’s brand and the clients you serve?
Heather Sinclair: Our clients value exclusivity, excellence, and experience — and Snow Polo embodies all three. Much like Aspen real estate, the sport is sophisticated yet dynamic. Sponsoring a team allows us to engage with our clients in an authentic, lifestyle-focused way rather than traditional advertising.
303: What made this event stand out as the right sponsorship opportunity?
Heather Sinclair: Snow Polo is uniquely Aspen. It attracts a global, high-net-worth audience, celebrates tradition while remaining modern, and creates meaningful, in-person connections. That combination made it a natural fit for The Agency Aspen and the community we serve.
Winning the 2024 Championship
303: How did it feel watching your team win the 2024 Aspen Snow Polo Championship?
Heather Sinclair: It was incredibly exciting and honestly surreal. Supporting a team and then watching them take the championship title was a proud moment for all of us. It felt like the perfect intersection of passion, teamwork, and performance.
303: Was there a moment during the tournament when you felt confident your team could take the title?
Heather Sinclair: Absolutely. With Grant Ganzi, Jason Crowder, and Pierre Henri Ngoumou, the team’s chemistry and focus were undeniable. There was a turning point where their momentum became very clear, and we knew something special was happening.
303: What was the most memorable part of being connected to a championship-winning team?
Heather Sinclair: Sharing that win with our clients, partners, and the Aspen community. The energy and celebration extended far beyond the field, creating lasting memories for everyone involved.
303: How has sponsoring the Snow Polo team boosted visibility for The Agency Aspen?
Heather Sinclair: The exposure has been tremendous, not just in terms of brand recognition but through meaningful conversations and connections. Snow Polo places us directly in front of an audience that already appreciates luxury, lifestyle, and Aspen at its highest level.
303: Have you seen a positive impact on client engagement or new business since the win?
Heather Sinclair: Yes, very much so. The championship sparked interest and follow-up engagement from both existing clients and new relationships. It reinforced our role as an active, invested part of the Aspen community.
303: How does Snow Polo strengthen your relationships with luxury-focused clients and the Aspen community?
Heather Sinclair: It creates shared experiences. Snow Polo allows us to connect with clients beyond transactions by celebrating sport, culture, and community together. Those moments build trust and long-term relationships, which are central to our business.
Event & Local Insight
Tickets for the St. Regis World Snow Polo Championship typically include general admission and VIP hospitality experiences, offering premium viewing, heated tents, and elevated food and beverage offerings. For event details and ticketing updates, go HERE
For those inspired by the Aspen lifestyle showcased at Snow Polo and considering real estate opportunities in Aspen or the Roaring Fork Valley, connect with Heather Sinclair and The Agency Aspen for expert guidance on luxury homes, market insights, and exclusive listings.