Everyone knows the phrase “you are what you eat,” but do we really understand what we’re eating?
When you walk into a typical grocery store, the aisles are filled with single-use plastic containing foods with questionable ingredients. Typical American groceries are ultraprocessed and made from crops sprayed with chemicals that have known health risks.
Plus, we’re ingesting up to a credit card’s worth of plastic each week from eating foods packaged in plastic and using plastic cutting boards, utensils, plates, cups, and more.
Scientists are just starting to uncover the myriad of health issues that stem from having microplastics in our bodies, but we already know the impact it has on the Earth—tons of single use plastic grocery packaging is discarded every day to sit in a landfill for eternity.
We consider this normal, but it shouldn’t be.
“If we are what we eat, then it’s no surprise Americans are struggling with chronic illness,” says Verity Noble, co-founder and CMO of Nude Foods Market. “So much of our food system is designed for convenience, not health, and for profit rather than people. We’re proving that it can be different.”
A New Kind of Grocery Store
Noble and co-founder Rachel Irons, CEO, are flipping the script on grocery. When you enter into their stores in Boulder and Denver, you’re greeted with organic and locally-sourced products—in returnable glass jars.
Customers shop like normal. The only difference is they drop off any empty jars on their next shop for Nude Foods to wash, sanitize, and refill hundreds of times. It’s a closed-loop system designed to eliminate waste and make sustainable living easy.
How is this possible? Nude Foods buys products in bulk or sources directly from local companies that package their goods in the same reusable jars, producing minimal waste across the entire supply chain.
Food That’s Good for You and the Planet
Every product at Nude Foods is vetted for quality, health, and environmental impact. The team avoids anything with fillers, preservatives, or harmful additives, focusing instead on foods with organic, regeneratively-grown ingredients.
And Irons personally visits the farms that supply the store’s eggs, dairy, and meats to ensure animals are treated well and farming practices are as sustainable as possible. That level of transparency and care is rare these days.
“People want to eat better, but the modern food system makes it hard,” says Irons. “We remove the barriers. No greenwashing, no confusing labels, just genuinely good food in packaging you can feel good about.”
Nude Foods Market isn’t just a store, it’s part of a growing movement to rebuild local food systems and make sustainability accessible to everyone.
Visit their locations in Boulder (3233 Walnut St.), Denver (3538 W 44th Ave), or shop online for local delivery in select areas.