Come early August, a new high fashion experience comes to the Rocky Mountains with the first-ever season of Aspen Fashion Week. More than a series of runway shows, AFW is instead a high-level fashion experience. The event takes place August 7-10 in the heart of downtown Aspen, against the backdrop of greenery, historic architecture and stunning mountain views trademark to the Rocky Mountains.
GET ASPEN FASHION WEEK TICKETS HERE
Aspen Fashion Week’s opening event brings together fashion lovers of all kinds including designers, influencers and style-forward guests. Though titled a Pop-Up experience, this event is so much more, featuring exclusive in-store activations with luxury mountain brands and a glamorous red-carpet cocktail reception.
Following this experience to connect, Aspen Fashion Week continues with four runway shows featuring collections from both local and global designers, high-end Après brands and youth-friendly style.
This week, Aspen Fashion Week announced which brands and designers will be participating in its inaugural season. Here’s the top brands we’re excited to see at Aspen Fashion Week Summer 2025.
AFW Day One: Pop-Up Experience
At Aspen Fashion Week’s opening pop-up event, guests can connect with luxury vendors and local favorites. Featured brands will offer exclusive in-store activations alongside limited time offers.
Love Shack Fancy
Love Shack Fancy is a global brand known for fashion, beauty and lifestyle brand that celebrates the beautiful, finer things in life. It was founded on the mission to make every day a special occassion and, in their words, revel in the beauty of a flower-filled rose-colored world.
JÜL His + Hers Salon
JÜL His + Hers Salon was founded by Julie Metallo, a third-generation hair designer, who pays tribute to her family heritage by bringing seasoned expertise to the dynamic world of hair and beauty. JÜL His + Hers Salon offers luxury beauty services for both men and women, helping them find the confidence they deserve.
Alongside JÜL His +Hers Salon and Love Shack Fancy, guests can take advantage of exclusive promotions from brands like Kemo Sabe, Bandana Aspen, Obermeyer, WeNorweigens and more.
AFW Day Two: Local
The first runway show for Aspen Fashion Week will celebrate Aspen’s unique local fashion scene, combining timeless Western staples with European-inspired designs. This outdoor showcase will honor the town’s unique aesthetic, paying tribute to both local talent and global impact.
Kemo Sabe
Since their 1990 start, Kemo Sabe has quickly become one of the most recognizable western brands both in Aspen and across the country. With seven locations across the United States, Kemo Sabe’s mission, led by Wendy Kunkle and her women-led team, is founded on the vision to “Make Everyone Feel Important.” is the Kemo Sabe mantra since 1990. Today the store prioritizes exceptional customer service, genuine connections and handmade western goods.
Bandana Aspen
Inspired by one of the most iconic western symbols in history, Bandana Aspen offers high-end boutique fashion products for both women and children. What started as a kid’s store specializing in European collection is now an Aspen staple, featuring clothing and accessories that combine fresh European designs with Western American heritage and hospitality.
Alongside Kemo Sabe and Bandana Aspen, guests will see collections from P.E. 101 Aspen, Katerina Lankova and Blanco.Clothing.
Get tickets for AFW Day 2: LOCAL here.
AFW Day Three: Global
The third night of Aspen Fashion Week will showcase a curated selection of top brands from both Aspen and around the globe. The Global show will not only celebrate emerging local designers but global favorites, highlighting Aspen’s influence as a fashion hub not only in the Rockies but across the world.
alice + olivia
Founded by Stacey Bendet, alice + olivia is inspired by vintage aesthetics and undeniable feminine spirit, blending playful whimsy and flirtatious details with bold sexiness and refined elegance. The brand’s signature lies in embellished textiles, vibrant patterns and meticulously crafted silhouettes designed to flatter any wearer. For their Aspen Fashion Week collection, alice + oliva will be collaborating with Kemo Sabe for a stand-out collection centering femininity and unapologetic style.
rag & bone
rag & bone is a New York-founded company that’s centered authenticity, sustainability and high-quality clothing from the very beginning. Their clothing and accessories are intentionally designed to last, ensuring both the comfort of the wearers and dedication to their founding principes.
Alongside alice + olivia and rag & bone, guests will see collections from REVOLVE & FRWD and KITON, and Max Alexander.
Get tickets for AFW Day 3: GLOBAL here.
AFW Day Four: Youth + Mommy & Me
Day four of Aspen Fashion Week contains two runway shows. The first of the day will highlight feel-good designs for both children and their parents. From playful parent-child ensembles to elevated couture designs, the Youth + Mommy & Me show will show the range in youth fashion.
Monkey’s Aspen
A cornerstone of youth style in Aspen, Monkey’s Aspen designs styles that let kids be kids. From playful graphics and bright colors to comfortable fabrics and silhouettes that encourage movement and play, Monkey’s Aspen will bring whimsy to the AFW runway — without compromising style.
SKYE|AIRE
A long-time member of 303 Magazine‘s Denver Fashion Week community, Skye Barker Maa will bring her spectacular talent to the AFW runway this summer. Known for thoughtful concepts and risk-taking on the runway, Barker Maa will show a Youth + Mommy & Me collection under her label SKYE|AIRE, certain to bring her trademark attention to detail for an unforgettable collection.
Alongside Monkey’s Aspen and SKYE|AIRE, guests will see collections from Bandana Aspen and Ro + Fern.
Get tickets for AFW Day 4: YOUTH + MOMMY & ME here.
AFW Day Four: Après
Ski lodge style in August? In Aspen, it’s not as contradictory as it sounds. For a town that never really stops thinking about winter in the Rocky Mountains, the final runway show of Aspen Fashion Week will pay tribute to the town’s signature rugged and refined aesthetics (and inspire all those snow bunnies for the months ahead).
Obermeyer
Having been described as having “unusual and unbusinesslike values” in a 1984 Aspen magazine, Obermeyer is (and always has been) a cornerstone performance brand in the Rocky Mountains. With a history of innovative gear to a reputation for award-winning environmental practices, Obermeyer is the ultimate representation of Aspen skiwear: nature-loving, stylish functionality and a little bit against the grain.
Hamilton Sports
Voted the best ski shop in Aspen, Hamilton Sports will take the Aspen Fashion Week runway to prove that they’re more than just performance gear: they stock the best of the best of skiwear. From resort wear that combines function and steez to versatile gear for the slope, Hamilton Sports proves time and time again that they’re on the cutting edge of innovation.
Strafe will also join Obermeyer and Hamilton Sports on the AFW runway for a fashion-forward (and very fitting) conclusion to the inaugural Aspen Fashion Week.
Get tickets for AFW Day 4: APRÈS here.
From whimsical parent-child ensembles to high-end Americana, AFW promises a can’t-miss fashion experience. To witness this historic moment in Colorado fashion yourself, visit Aspen Fashion Week for tickets and event details.