Denver has emerged as one of the most heavily tattooed cities in the nation, with its streets pulsing in vibrant ink that reflects a spirit of individuality and artistic expression. From detailed realism to bold American Traditional designs, the tattoo scene here is as diverse as its people. Privately-owned shops and appointment-based sessions dominate the tattoo scene today, and while a few classic walk-in shops remain, they’re far less common than they once were.
However, shops like Think Tank Tattoo honor the tradition behind what makes wearable art a lasting symbol of personal and cultural storytelling. Legacy shop Think Tank Tattoo is the “shop for everyone to get tattooed,” according to current owner Jake Bray. Nestled on historic South Broadway, the classic street shop atmosphere that defined tattooing decades ago still stands and thrives, with art covering the walls, a tight-knit community filling the space and rock music echoing through the shop. It’s a place where history, artistry and community come together.
Think Tank Tattoo first found its humble beginnings in 2002 in LoDo, before quickly establishing its permanent home on South Broadway. Originally owned by Scottie Deville, Think Tank’s initial vision looked a little different than it does today. While tattoo services were always a core offering, the shop also notably hosted art galleries at its forefront. Artists of all kinds, not just tattooers, were invited to display their work at the entrance of the shop . At the time, this approach was virtually unheard of on the local scene. Think Tank began to redefine the Denver tattoo scene one piece of art at a time.
Through Denver’s ever-changing political and societal landscape, Think Tank has withstood the tests of time. Even during COVID, when many newer shops were forced to close their doors permanently, Think Tank remained resilient. After only having to put their needles down for two months, the team carried the mentality that “we’re gonna weather out the storm and come out the other side,” Bray said. As the world slowly reopened, Think Tank artists returned to their chairs, ready to help more than a few clients who had picked up tattooing as their new quarantine hobby.
In 2022, original owner Scottie Deville passed away, but the legacy of his shop lived on. Jake Bray, an established Think Tank artist with a passion for preserving the shop’s impact, stepped up to carry the torch forward. “Think Tank is a legacy shop not meant to disappear,” said Bray, adding that he made it his mission to honor the shop’s deep roots and impact in the Denver tattoo community. Staying true to the shop’s foundation in American Traditional tattooing, Bray’s work mirrors the same bold, enduring principles. Known for his bright and vivid American Traditional style, Bray specializes in strong lines, distinctive color palettes and instantly recognizable imagery.
While Think Tank is primarily an American Traditional shop, they proudly host a variety of artists who specialize in styles tailored to the needs of individual clients. Bray emphasizes that the focus is always on the client’s experience. Each artist makes sure their customers leave with a piece that feels personal and meaningful. This welcoming and inclusive approach invites everyone to step through Think Tank’s doors, whether they are looking for something realistic, black and gray or the ever-popular fine line work. And for those really wanting to stay on top of recent trends, Think Tank can deliver the wave of “detention desk” pieces — doodles turned into tattoos that feel just as rebellious and charming as they sound.
As for the future of Think Tank, Bray wants to ensure that no matter who you are or where you are in your tattoo journey, Think Tank is there for you. He acknowledges that the world of tattooing, especially in the American Traditional realm, can sometimes feel intimidating. He stresses that the shop is committed to welcoming everyone and accommodating a wide range of styles whenever possible.
Even if you are not in the market for new ink, Think Tank still has something to offer. They host a variety of events throughout the year, including their annual “Tats and Tails” fundraiser each June, where all proceeds go directly to the Denver Animal Shelter. With pet-inspired flash tattoos, food trucks and adoptable puppies onsite, Think Tank continues to find creative ways to bring people together.
Over the last two decades, Think Tank Tattoo has earned its place as a Denver institution. What began as a small art gallery has grown into a cornerstone of creativity, offering styles and stories as unique as the people who walk through its doors. Think Tank remains true to its roots, staying firm in the belief that the power of art, community and grit are paramount. Their legacy has already been written in the city’s skin, leaving a mark that will last for generations to come.
Think Tank Tattoo is located at 172 South Broadway, Denver. It is open Tuesday – Saturday from 12 p.m. – 8 p.m., and is closed Sunday and Monday.
