Kaeleigh Testwuide, owner of the local jewelry company The Diamond Reserve, has been a part of this unique business sector since 2015. As a woman in a male-dominated industry, she rises above and beyond on any occasion with confidence and authenticity. “Being in the diamond business as a woman can be tough at times as I mainly work with men in the industry,” said Testwuide. “I must have thick skin and stand up for myself and my business — a lot.” Testwuide makes an impactful impression of a powerful leader in this industry — and it shows in the business she creativity branded.
The Mile High City captured the heart of Testwuide when she relocated from California with her husband. She knew Denver had something special to offer, but better yet something she could offer to the community. After initially being on the marketing side of the diamond business, Testwuide came to realize she could have an opportunity to educate Denver with GIA certified diamonds — from a private jeweler. The unique experience of diamond education, along with custom-made pieces makes The Diamond Reserve unique from a traditional retail experience. “All our clients come into our office for a private appointment. We believe no matter the budget privacy is a necessity in this process, ” explains Testwuide. “Each client receives a thorough diamond education lesson, one that goes far beyond the four C’s of diamonds.”
303: How did The Diamond Reserve start as a company? How long has it been open?
KT: The Diamond Reserve originally started as just a marketing company focused on jewelry back in 2009. After working for the company I saw what potential it had. My husband and I purchased the company in 2015 and rebranded it. The mission is to educate consumers about purchasing a diamond and engagement ring, a place that would always put honesty first.
303: What is it like to dominate this industry that is traditionally led by men? How does this make your business unique?
303: What does the process entail for a customer to choose their perfect diamond?
KT: All our clients come into our office for a private appointment. We believe no matter the budget privacy is a necessity in this process. Each client receives a thorough diamond education lesson, one that goes far beyond the four C’s of diamonds. Once the client is up to speed with diamond terminology and knowledge we start to look at diamonds. We allow every diamond to be viewed under magnification. We want our clients to understand what they are purchasing, no surprises down the road. Sometimes in the first appointment we are able to guide our client in selecting the perfect diamond and often a second or even third appointment is necessary.