Doug Mills, a leading search engine optimization expert recently launched Rankings Magic SEO, a local SEO agency in downtown Denver. Mills has built a national reputation over the last several years while providing other internet marketing agencies with training and consulting in the highly specialized field of Local SEO.
“I’ve enjoyed working with some very talented people at many of the top digital marketing companies the last few years and made some great friendships along the way. Teaching them how to be successful in local search rankings was very rewarding, but I miss the kind of relationship that comes from working directly with entrepreneurs to help them build their businesses. There’s a special kind of satisfaction that comes from helping someone build their company that is hard to explain.”
Before founding Rankings Magic, Doug invested in over two years of extensive testing and development with an elite team of SEO experts working alongside him. Doug and his team developed several advanced strategies that allow them to consistently rank any type of business in the top spots of local search results in the most competitive markets in the country.
Mills and his team spent an enormous amount of time focused on understanding what Google’s algorithm wants, and how best to deliver that for local business clients. Developing solutions that would allow local businesses to achieve top rankings without attempting to manipulate the algorithm was the goal that kept everyone motivated.
“Our approach was to focus on building trust and relevance, which are the two most important factors in Google deciding where to rank a business in local search results,” says Mills. This approach makes it possible for Rankings Magic to outperform other SEO agencies who specialize in a specific industry but don’t have the deep understanding of how Local SEO works.
Members of the Rankings Magic team include some very experienced SEO experts who have developed their skills at some of the premier SEO agencies in the country, including moz.com.
Ranking Magic has gotten off to a strong start here in Denver, and already has clients from different business categories ranking at the top of the Maps three-pack. We can deliver better rankings and more phone calls for any type of business that draws their customers primarily from their local market,” according to Doug.
“Local search has always been very competitive but has become significantly more complex in the last few years. Google changed everything about the way they determine local search rankings, and there are so many more factors that come into play now. Many of them requiring advanced knowledge that goes beyond the basic playbook most SEO companies try to follow for local SEO,” according to Mills.
Rankings Magic will not only be offering internet marketing services directly to business clients, but they provide award-winning website design as well. “We’ve brought in some incredibly talented, and creative people to provide effective websites for our clients,” according to Creative Director James Swearengin.
“You have to structure a website in a very specific way and organize the information on the site to make it easy for Google’s spiders to interpret, and you have to do that while still designing to effectively convert website visitors into customers.
A lot of website designers are still structuring sites the same way they’ve been doing it for the past 20 years, but if you want to rank at the top of local search results thesis days, you have to be incredibly precise about every single detail.
We’ve developed several methods for structuring business websites for maximum results based on the way that Google categorizes local businesses,” says Mills.
What sets Rankings Magic apart from other Denver SEO agencies? “We specialize in dominating Maps rankings in local search results. That generates the most phone calls for local business clients like ours.”