Coloradans will travel great distances to find nirvana — hiking St. Mary’s Glacier, scaling the Sand Dunes and for Downtown residents, trekking to Target for a euphoric retail experience. The eagle has finally landed — Target will officially open its first small-format location in Downtown Denver at 8 a.m. on Sunday, July 22. This relatively new concept was designed for urban dwellers looking for quick and convenient trips to buy affordable groceries, products and home goods. These stories also serve as hubs where guests can pick up orders from Target online. The excitement is palpable. “I have been watching the construction for months,” said local resident, AJ Bell. “Downtown Denver is full of energy but it’s also hard to shop. Target is the missing piece in my neighborhood. I finally have everything I need within walking distance.”

The retail giant isn’t just opening a cookie-cutter store, planners took great care to make sure this location celebrates the neighborhood in Target style.

We looked at the whole retail experience specific to Denver, so when guests come up the escalator there is some artwork that reflects the local Denver community, like a drawing of Union Station as well as products like Broncos and Colorado merchandise. We listened to the neighbors and what they wanted and these are the things we heard. We wanted to make sure we’re giving that to them as well as what they would typically expect from Target,” said Target public relations representative, Jacque DeBuse.

The first 1,000 shoppers to descend on the new, 30,000 square-foot space will receive a free reusable tote bag and become part of the new age of Target. “Target is reimagining our brand portfolio so we offer one-of-a-kind products that guests can’t find anywhere else and we’re always looking for ways to keep them fresh and inspiring. We hope guests will come to be part of the opening experience,” said DeBuse.

The new Target is located along the 16th Street Mall at 1600 California St., Denver