We all know what the acronym LOL means, but have you heard of DOL? It’s a campaign that Colorado’s Schomp MINI is about to launch, but it’s way more interactive than “laughing out loud.” DOL isn’t just a verb phrase – it’s a lifestyle.
So here’s the question: Do you Drive Out Loud? What does that look like to you? And yes, they’re asking for proof. Send your photos of you and your MINI taking it to the streets—or mountains, perhaps. What stories do you share with your MINI? Schomp wants to hear all about them. Have any video of you and your MINI? Even better. Share photos with other MINIacs (“those who are maniacs for driving their MINI and highlight their vehicles”) and check in at events all over the city. It’s time to show the world what all the MINI Mantra is all about.
So stop laughing out loud and get out and enjoy your MINI. Wherever it takes you, make sure to capture it in photos or video, and you might just win a prize.
Make sure to switch to the all-new Schomp MINI Facebook page. The previous page was “SchompMINI” but it has changed to “Schomp MINI.” After liking the new page, enter to win a $250 visa gift card for making the switch.