Stylist to the stars, Rachel Zoe has garnered fame of her own over the past few years with her hit Bravo show, The Rachel Zoe Project, and a much publicized QVC line. Now, the fashionable “sellebrity” is launching a namesake contemporary clothing line.

Ms. Zoe has partnered with Li & Fung, a major producer of consumer brands, on the collection and expects it to hang amongst other fashion-forward uber cool collections like Diane Von Furstenberg and Alexander Wang. The debut line, out in early fall, will include suiting, day dresses, handbags, and shoes, and be priced from $250 to $700. No word yet on what stores are picking up the line.

With a baby on the way and the fourth season of The Rachel Zoe Project, it looks like Ms. Zoe is really shutting it down with her burgeoning empire. Bananas.

*Images courtesy of Stephen Sullivan/Women’s Wear Daily