I am one of those girls addicted to fashion magazines.  I scour every page for the latest and greatest.  What I usually discover are fabulous pieces available in stores I could only dream were here in Denver.  This month one of those stores has opened in the Park Meadows Mall.

Photo by Eric Tsao

Madewell, the downtown-cool sibling of retailer J.Crew made its debut August 1st.  I could not help but be there on opening day.  I have longed for access to this store ever since their second collaboration with It-girl Alexa Chung in 2011.  Each Madewell store is designed to reflect the town it is in.  They achieve this through the use of props, styling, art, and furniture.  The concept here in Denver is laid-back and unique.  The store is boutique in feel and is conveniently located in a major mall.  It is like shopping the closet of your friend who has the best modern meets vintage wardrobe.

Photo by Eric Tsao

Photo by Eric Tsao

Photo by Eric Tsao

Walking through was inspiring.  I came up with so many great looks in the first five minutes.  I found printed flowing tops and perfect colored skinny jeans.  The Denim Bar and Chambray Station definitely reflect the Denver life.  This entire collection of merchandise is designed to be paired back to denim.  Along with their private label wears, Madewell also carries great casual contemporary lines.  Two of my favorites are Broadway & Broome for tops, skirts and dresses and Happy Socks for Madewell.  United Bamboo will launch a mini collection for Madewell in the fall.  Look for this five-piece assortment of blouses, dresses and more in great prints and interesting shapes and fabrics.

Photo by Eric Tsao

Photo by Eric Tsao

Photo by Eric Tsao

Layering is essential.  Madewell has the perfect accessories to pull together your look.  There are great flats and boots that work well with the skinny jeans as well as the printed skirts and dresses.  Don’t miss the wall of scarves.  With so many bold colors and  patterns this is an easy way to finish off your outfit.  I can’t leave out the fantastic selection of jewelry.  Rows and rows of bright bracelets and long necklaces make it impossible to choose just one.  Madewell’s leather tote bags are a must.  They have an easy feel and are well constructed of beautiful leather.

Save the date for August 16thMadewell is hosting a Style Session in conjunction with their Grand Opening event.  This is the perfect time to stop by and meet the new girl in town.

Photo courtesy of Madewell

Photo courtesy of Madewell