Austin is music industry magnetic zero this week. Bands, brands, managers, bloggers, photographers, label reps, DJs, journalists, hipsters, musicians, assistants, publicists, groupies, roadies, street teams, retailers, talent scouts and publishing houses are all represented by themselves or someone else in the Lone Star city.
If you thought Bassnectar was some sort of ceviche recipe, consider yourself officially out of touch with the underground. Lorin Ashton, long eclipsed by his strikingly accurate moniker, is an extremely versatile DJ, capable of juggling a plethora of genres within a single, continuously-mixed set. His sublime sunrise sets at Burning Man have soundtracked some of the finest, most memorable moments of my entire life.
Glitch Mob, a collective of California producers he has since parted ways with, was largely responsible for the popularization of a cutting-edge hybrid of electronica and hip hop called â€œglitch hopâ€. Glitch refers to the producersâ€™ propensity for intentional glitches or â€œstutter editsâ€.
Listening parties have become a Lipgloss staple over the course of its lifespan. This Friday, March 12, Trundle and company will engage in a little Gorillaz marketing when La Rumba plays host to the single most famous animated band on the planet.
Dragon, one of Beta's resident DJs, recently orchestrated another Mile High milestone: Homegrown. Compiled by the Triad mascot, Homegrown is a mixed CD consisting primarily of Colorado producers. Pretty Lights, Shawn Astrom, Ty Tek, Venaccio, Satori-C, Entropy, Lea Luna, Sonaris, mLe, Shawn Mitiska, Joman, Sir Thomas, Jquintel, Manufactured Superstars, Dirt Monkey, Savoy, Kostas K, Samples, Jontron and Dragon himself are among the individual artists included.
MTV's program 120 Minutes facilitated my first visual exposure to The Man in Black. â€œDelia's Goneâ€, the debut single from Cash's Rick Rubin-masterminded comeback, was set to a black and white and sepia video clip featuring Kate Moss. My curiosity was certainly piqued, but I wasn't sold until he channeled Soundgarden's â€œRusty Cageâ€ (with a little from friends Tom Petty & The Heartbreakers) on the American Recordings follow-up.
Tommie Sunshine is a DJ for the ADD generation. ADD DJ. Appleâ€™s omnipresent shuffle feature has obviously influenced tastes in an unprecedented way, and a brand new breed of beat matcher is adapting to meet the resulting dance-floor demand. While doctors continue to over-prescribe Ritalin for attention deficit cases, though, music is the only mind-altering substance Sunshine craves these days.
Jason Schlosky has long had a thing for hooks and loops. Velcro City Records, the dance music label he founded with DJ Hero (no relation to the video game of the same name), benefits from nostalgia value associated with the patented â€œzipperless zipperâ€ system invented by Swiss engineer George de Mestral. Hooks and loops, an idea de Mestral ganked from Mother Nature (burdock burrs, specifically), are the functional foundation for the popular textile technology. They play a similarly essential role in the creation of electronic music. Where would techno and its related electronica genres be without hooks and loops?
Alex Khadiwala deserves credit for first turning me on to MGMT. These days, Khadiwala is one of Beta's Noise Friday resident DJs. At the time, though, he played â€œPoptronicaâ€ on Beta's patio for the Beatport â€œPool Partiesâ€. One of his very first Poptronica mix CDs featured the MGMT track â€œElectric Feelâ€. I won't pretend that I was immediately blown away, but the tune definitely grew on me over time. Apparently, I wasn't alone.
Mickey Avalon started slinging herb for his mom at the tender, albeit superstitiously unlucky age of thirteen. Although it sounds eerily similar to a plot-line from the brilliantly twisted Showtime dramedy Weeds, art has since imitated life (and not vice versa). When Avalon took the dreaded gateway drug route, though, she cut him off. Translation: mommy fired his @$$ for graduating to smack. Mickey ended up turning tricks for dope in his most desperate years. These days, he turns phrases for dough. And now his old lady works for himâ€¦as one of his managers.